Community Radio Toolkit

News release

Tameside Radio, on the up!

Tameside Radio are celebrating after receiving their latest listening
figures from independent research conducted by Tameside Council.

85,000 people listen to the station making it the third most listened to
radio service in Tameside.  The station commissioned comparative
research for other stations in the area which demonstrates that only BBC
Radio 2 and Key 103 have more listeners.

The news comes in the same week that the station learnt that it had been
nominated for a Radio Academy Nations and Regions Award as North West
Station of the Year.

Programme Director, Andy Hoyle said “Obviously we are delighted, the
team work really hard to deliver a unique sound.  We blend local voices
with loads of local information mixed with the best music and a superb
local news service, it makes us really stand out.”

“We spend a lot of time out of the station promoting it to new listeners
and this has really paid off.  Our brand recognition is now 80% which,
for a radio station that has been on air for only two years and without
an enormous marketing budget, is tremendous.”

ENDS

Notes for Editors

Tameside Radio is a community radio station licensed by Ofcom.  The area
served is Tameside on the East side of Greater Manchester.  The station
commenced broadcasting in October 2007.  The station is a mix of radio
professionals and volunteers.  The station is broadcast on 103.6 FM and
online at tamesideradio.com

The research was conducted by Tameside Council as part of it?s Citizen
2000 Panel questionnaire in October 2009.  1251 residents completed the
questionnaire about different aspects of Tameside life including radio
listening.  Tameside Radio commissioned a series of questions in that
survey.

Further information - Simon Walker on 0161 343 8446 or email
simon@tamesideradio.com